01 — Doctors & Private Practice
Rheum Care
Built A to Z: brand, space, digital and patient communications.
Visit rheum-care.com ↗Overview
A rheumatology practice focused on autoimmune and joint health. We delivered the complete ecosystem — logo and visual identity, interior direction, social media, digital consulting, email and SMS patient nurture, and print collateral — so every patient touchpoint feels cohesive and trustworthy.
The Challenge
The practice had strong clinical authority but no unified brand experience. Patients found fragmented information online, the physical space felt generic, and there was no system to educate, remind or re-engage patients across email, text or social channels.
Approach
What we built.
Brand foundation: designed the logo, colour system and verbal identity to balance medical credibility with patient warmth.
Interior direction: reimagined the waiting and consultation areas with calming materials, wayfinding and branded touchpoints.
Digital consulting: rebuilt the patient journey from discovery to booking, including local SEO, paid social and website conversion paths.
Email and SMS nurture: built automated appointment reminders, education sequences and re-engagement campaigns.
Print and collateral: produced referral pads, patient guides and in-office signage that match the digital brand.
Social media: launched symptom-education reels, provider profiles and patient-journey content that drives consult requests.
Outcomes
Full
Brand-to-space ecosystem delivered
+245%
New patient consult requests
4.2x
Organic profile visits
−33%
Cost per booked appointment
